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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Addictive substances among adolescents
 MARTINŮ, Hana
The bachelor 's thesis deals with drug use by young people. Its aim is to find out why juveniles use addictive substances, what life situations lead them to do so and whether seeking happiness or enjoying life can be the reason. The theoretical part will present fundamental concepts of the area of drug problems and emergence of addictions. The thesis will also focus on the ethical aspect and the possibilities of social assistance for juvenile drug addicts. The practical part will contain an analysis of the data collected in semi-structured interviews with five juvenile actors who struggled with addiction to addictive substances.
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Consumer Society and Representation of Happiness in Advertising
 Žatečka, Lukáš ; Šrám, Kristián (advisor) ; Kolomoiets, Maksym (referee)
The bachelor thesis deals with advertising representation of happiness in the context of consumer society theory. The aim of this work is to find out what possibilities of interpretation of happiness are in connection with consumer products, which mediate advertisements to their viewers. TV and online advertisements related to the environment of the Czech Republic are examined. The first part of the thesis deals with theoretical basis for themes of consumer society, advertising and happiness. Consumer society is conceptualized as hedonically oriented and established in the materialistic concept of the world. Advertising is seen as the main ideological tool of consumer society that is used to transform values. The happiness is seen from both perspectives, the hedonic and eudaimonic. Due to the abstract nature of happiness, constitutive elements of happiness are derived from expert discourse and serve as a conceptual framework and a default category for analysis. The default categories are social relationships, productive activity and health. The qualitative based empirical part subsequently processed the representation in advertising. The sample consists of 24 ads. The qualitative content analysis method is used for work with data. In the analysis, the central motives are identified for each default...
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